Regional Sales Manager( FMCG)

Job description Role & responsibilities To drive sales growth, expand distribution, and strengthen market presence in the assigned region through effective management of general trade channels, distributor networks, and field sales teams. Key Responsibilities 1. Sales & Business Development Achieve primary and secondary sales targets for the assigned region Plan and execute sales strategies to maximize revenue and market share Identify new business opportunities and expand distribution reach Monitor product-wise and territory-wise sales performance 2. Distributor Management Appoint, develop, and manage distributors within the region Ensure distributor ROI and business viability Monitor stock levels, billing efficiency, and secondary sales Resolve distributor-related conflicts and ensure smooth operations 3. General Trade Channel Management Strengthen presence in traditional retail outlets (kirana stores, wholesalers, etc.) Ensure visibility, availability, and merchandising of products Implement trade schemes, promotions, and incentive programs Track competitor activities and market trends 4. Team Management Lead, coach, and motivate Area Sales Managers (ASMs) / Sales Officers / Territory Sales In-Charges Set KPIs and monitor team performance regularly Conduct field visits and on-ground coaching Ensure adherence to company policies and processes 5. Sales Planning & Execution Prepare monthly, quarterly, and annual sales plans Forecast demand and ensure availability of products Execute new product launches and promotional campaigns Ensure effective route-to-market (RTM) execution 6. Market Intelligence & Reporting Collect insights on competitors, pricing, promotions, and new launches Analyze sales data to identify gaps and growth opportunities Submit regular reports on sales performance, market trends, and forecasts 7. Financial & Operational Control Monitor and control trade spends and budgets Ensure timely collections and manage receivables Maintain profitability and cost efficiency in operations Preferred candidate profile