Branch Sales Manager

Job description Job Description Branch Head – Sales (Wires & Cables) Position: Branch Head – Sales Industry: Wires & Cables Location: Chennai Experience: 15+ Years Job Summary We are looking for an experienced and result-oriented Branch Head – Sales to lead and drive the sales operations for our Chennai branch. The ideal candidate should have extensive experience in the Wires & Cables industry, with a proven track record of managing dealer and distributor networks, driving primary and secondary sales, and leading high-performing sales teams. The candidate will be responsible for achieving business targets, expanding market presence, and ensuring profitable growth within the assigned region. Key Responsibilities Lead the overall sales operations of the Chennai branch and ensure achievement of monthly, quarterly, and annual sales targets. Develop and implement effective sales strategies to increase market share and revenue. Build, strengthen, and manage relationships with dealers, distributors, channel partners, and key customers. Drive primary sales by ensuring healthy distributor billing and stock movement. Drive secondary sales by increasing market penetration through dealers, retailers, and project sales. Monitor distributor performance, inventory levels, collections, and sales productivity. Identify new business opportunities and expand the dealer and distributor network across the assigned territory. Lead, mentor, motivate, and manage the branch sales team to consistently achieve and exceed sales targets. Conduct regular performance reviews, provide coaching, and implement action plans for team development. Ensure effective territory planning, customer coverage, and market visits by the sales team. Analyze market trends, competitor activities, pricing strategies, and customer requirements to develop business plans. Coordinate with cross-functional teams including Marketing, Supply Chain, Finance, and Customer Service to ensure seamless business operations. Ensure timely collections and maintain healthy receivables in line with company policies. Prepare sales forecasts, MIS reports, branch performance reports, and business reviews for management. Maintain high levels of customer satisfaction through prompt service and issue resolution. Required Skills & Competencies Strong expertise in managing dealers and distributors within the Wires & Cables industry. Proven experience in driving both Primary Sales and Secondary Sales. Strong leadership skills with the ability to manage, mentor, and motivate employees to consistently achieve business targets. Excellent knowledge of channel sales, distribution management, and territory development. Strong negotiation, relationship management, and influencing skills. Excellent analytical, planning, and problem-solving abilities. Ability to drive business growth while maintaining profitability. Strong communication, presentation, and interpersonal skills. Proficiency in MS Office and sales reporting tools. Preferred Candidate Profile Bachelor's Degree in Engineering, Business Administration, Marketing, or a related field. An MBA will be an added advantage. Minimum 15+ years of sales experience, with significant exposure to the Wires & Cables industry. Proven experience in handling branch operations and managing large sales teams. Strong network within the dealer and distributor ecosystem. Demonstrated ability to achieve aggressive sales targets and expand market presence. Willingness to travel extensively across the assigned territory.