Digital Marketing

JOB DESCRIPTION Position : Specialist: Marketing/Social Media Reporting : Director Location : Lower Parel, Mumbai Job Description • To execute the process involved in creation and roll out of seasonal campaigns • To effectively execute the strategic marketing and branding plan for SDIPA • To be aware of competitors and the strategies they use to enhance their brand • To be aware of the current trends in the industry • To carry out PR / Branding related activities for SDIPA • To coordinate with the team/instructors to generate creative for SDIPA • To build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. • To create engaging content, optimize company pages, and foster fruitfulinteraction with community online. • To generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. • To utilize analytics to drive customer engagement, website traffic, and revenue growth. • To generate and publish daily content, optimize company pages on various platforms. • To moderate user-generated content, analysing social data, and collaborating with other Intensive /program heads. • To effectively engage with targeted virtual communities and network users. • To achieve customer engagement, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap. • To set up and optimize company pages within each platform to increase the visibility of company’s social content. • To work in conjunction with Director, Marketing Manager and Program heads to create editorial calendars and schedules for content to be published