Product Marketing Manager

Urgent opening for Product Manager Marketing (FMCG) at Greater Noida We have open for Product Manager Marketing for FMCG Company at Greater Noida Role Summary We are looking for a dynamic Product Manager – Marketing to drive product strategy, digital growth, and new product development for our brand portfolio. The role focuses on end-to-end product lifecycle management with strong emphasis on digital marketing, profitability, and data-driven decision making. Key Responsibilities Product Management (Primary Focus) • Develop product strategy including positioning, pricing, packaging, and SKU management • Drive end-to-end product lifecycle from concept to launch • Identify growth opportunities and portfolio expansion strategies • Ensure margin optimization and profitability tracking Digital Marketing (High Focus) • Plan and execute digital-first marketing strategies • Manage performance marketing, social media, SEO/SEM, and e-commerce visibility • Monitor campaign performance (Google Analytics, Meta Ads, etc.) and optimize ROI • Coordinate with agencies for content, influencer, and online campaigns New Product Development (NPD) • Lead product innovation from ideation to GTM execution • Work closely with R&D for consumer-driven product development • Plan and execute successful product launches Market & Consumer Insights • Conduct market research and competitor analysis • Track category trends and recommend strategic improvements Cross-functional Coordination • Collaborate with Sales, R&D, and Finance teams • Support regional sales performance with marketing inputs • Manage marketing budgets with focus on digital ROI Key Skills Required • Strong Product Management & NPD experience • Hands-on Digital & Performance Marketing expertise • FMCG category understanding • Analytical mindset with strong commercial acumen • Excellent stakeholder management skills Qualification: MBA – Marketing Experience: Minimum 10 Years (FMCG preferred) Salary: CTC: 15 to 16 LPA Contact: M/S Everest Management & Consultant (Since 1985) Email: everest.management@gmail.com 99866 02352