Sales Officer
Bikanervala
Varanasi; Dehradun; Meerut, Uttar Pradesh; Uttarakhand, India
Full Time
Hybrid
Required skills
Distributor Management
Retailer Handling
General Trade Sales
Primary Sales
Secondary Sales
Territory Sales
Field Sales
B2B Sales
Business Development
Market Development
Beat Planning
Route Planning
Merchandising
Customer Relationship Management
Sales Target Achievement
Negotiation
Communication
MS Excel
SFA
Bizom
Food & Beverages
Key Account Management
Sales Support
Job description
Key Responsibilities: Achieve monthly, quarterly, and annual sales targets. Manage and develop assigned sales territory. Handle distributor operations and ensure smooth order processing. Increase secondary sales through regular retail visits. Appoint and develop new retailers to expand market coverage. Ensure product availability, visibility, and merchandising at retail outlets. Execute trade schemes, promotional activities, and marketing campaigns. Monitor distributor stock levels and recommend timely replenishment. Prepare beat plans and conduct daily market visits. Collect market intelligence including competitor activities, pricing, and new product launches. Ensure timely collection of outstanding payments wherever applicable. Maintain accurate sales reports and update SFA/Bizom daily. Build and maintain strong relationships with distributors, retailers, and key stakeholders. Ensure compliance with company policies and reporting requirements.
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